Dropcards are money cards utilized by people to promote their business. It is an offline marketing tool that you can definitely use for your online business. Think of them as your business cards with a twist. But compared to the latter, dropcards are definitely more compelling than the traditional business cards. Think of it this way, what is your natural tendency when you see a dollar bill on the street, between the pages of a book or the table? Are you thinking what I’m thinking? In my mind, you would pick it up in a heartbeat.  I know, because I would do the same.

The Power of First Impression

We all know the importance of a good first impression. If you go out and meet people to pitch your business half-ready and start a roughly organized pitch, that’s not going to work. You need to “dress” to impress. This is also true with business cards.  You need to “dress” or design a very compelling and effective card in order to, not only get the attention of your target market but as well as, convince them to join or avail your business.  You don’t want to be represented by traditional cards that are boring and monotonous do you? Or would you rather give a mind-blowing first impression by giving out $100 bills with your name on it? Fancy innit? What a splendid way to nail a really good first impression!

Other name of Dropcards

Some people call it “sizzle cards”.  It doesn’t matter what they call it. The effects are the same – selling with a sizzle! It creates a pleasing first impression, attracts attention towards your business and eventually generates more leads.

The next question would have to be: Where is the right place to leave my dropcards? Remember two words ladies and gents, STRATEGIC LOCATION. Keep in mind that one of the key technique in marketing is “knowing your target market”. Therefore, dropcards shouldn’t be let off in random places only to be found by people outside of your target market.  Here is a list of places where you can place your dropcards.

• Bookstore
  • You don’t want to put your card inside a children’s book. Place it inside books read by your target market – the people who are into internet marketing. These books include, but are not limited to, business, internet marketing and motivational books.
• Newspaper stand
• Gas station
• Airports and Airplanes
• Escalator
• Food court
• The mall

Another requirement for an effective dropcard is a good catch phrase.  Here are two of the best quote that you may use in your dropcard:

• The number home-based business.
  • Include your website.
  • Don’t put your number.
• Fire your boss, gain financial freedom.
• Or you can choose to utilize your own.

It is highly effective marketing tool to advance in your business. Feel free to use it for your own success.